Circular Economy – das Konzept der Zukunft.
From the linear economy to the circular economy
Plastic as a valuable raw material


Policy targets
Requirements for plastic


Product development
It all starts with product development. When product designers create plastic packaging according to Eco Design, they not only consider factors such as cost-effectiveness, safety and aesthetics, but also their environmental impact: Eco-friendly packaging is packaging that requires few raw materials, is based on sustainable material procurement, contains recyclable material and must be easy to recycle.
Waste separation in the household
Ultimately, the success of recycling also depends on the waste separation of each individual in the household. Europe as a whole and Germany in particular are regarded as leaders in waste separation. Around two thirds of Germans state that they separate their waste correctly. In addition to plastic packaging, packaging made of tinplate, aluminium and composite materials (beverage cartons) belong in the yellow bag or yellow garbage can. It is important that the packaging is emptied completely to enable clean separation of the materials in the sorting process. It is not necessary to rinse the packaging as industrial cleaning takes place. The Items made of plastic or metal that are not considered packaging, such as children’s toys or toothbrushes, belong in the residual waste garbage can or at the recycling center.
